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Using information technology and social networking for recruitment of young women aged 18-23 years: representativeness and response rates.


This proposed project forms the basis of section 4 in the Major Report I (Section 4: Representativeness of the new cohort of women aged 18-23 years). It provides a comprehensive account of the recruitment process (including the response rates at various stages of recruitment), representativeness (where we will ensure that it is not identical to the cohort profile paper, but we will need to use some of the demographic characteristics that the weights were based on), and sampling weights.